Waters International Consulting

Services

Creation of customer-focused, multifaceted marketing strategies and driving of tactical marketing plans to enable sales and business development.
Coordination of private labelling of products, including meeting requirements for FDA (510k devices) and CE marking in accordance with MDD 93/42/EEC and EN 980 (including translations).
Development of sales tools marketing collateral and promotional materials, including catalogs, brochures, pamphlets, and posters.
Conceptualization for advertising and infographics and coordination of their publication.
Direction of social media strategies and content development to build brand and market awareness, including web design.
Writing and distribution of press releases.
Planning and coordination of trade shows globally for brand promotion and lead collection.
Product development management, including timeline development, labelling and technical writing of IFU’s and translation coordination.
New product expansion investigations for line extensions to support pipeline development through partnership agreements with other companies.
Development of marketing value-added programs and promotions and adaptation to global markets.

Representation of company’s products for OEM/private label opportunities to other manufacturers or distributors.
Provision of clinical field support and field training as needed.
Identification of customer needs to identify, develop, and drive business development programs and campaigns.
Assistance in reaching goals and objectives related to sales, productivity, profitability and market penetration.

Sourcing of critical raw materials for manufacturing or of finished goods for private labelling by supplier.
Identification of and coordination with subcontract manufacturers for client designed products.
Connections to distributors in desired market anywhere in global market.
Development and negotiations of procurement contracts of sourced materials or finished goods.